On the developer side of the Windows Phone marketplace, there are enough headaches to deal with, but this is not the purpose of this article. On the user side, the marketplace is relatively stable. Downloading can be done via wi-fi or over 3G/4G cellular internet. What could be improved here is payment options for apps.
Currently, the only options for payment in the Windows Phone marketplace are payment via credit/debit card or payment via cell carrier tab (if your carrier supports this, as I am not sure that all carriers do). However, if you don't have a credit card you can pay with, you are out of luck and can only download the free apps out there.
It would be good if Microsoft did something similar to what Apple did with iTunes. With iTunes, Apple sells gift cards in stores that people can use on iTunes to buy music, as well as apps. Microsoft should have their own "gift card" which people can buy in real life and use in the marketplace. There are many valid reasons for this. One is if a person wishes to impose a spending limit for apps on himself or herself. Another reason would be for a person which doesn't have a credit card due to bad credit or no credit (like teens) And yet another would be for a gift for occasions such a birthday or Christmas.
Another option Microsoft should look into is the ability for developers to "reward" testers. Sometimes, a developer may want to "reward" a beta tester with a "free copy" of the released version of an app on the marketplace as thanks for help with testing pre-release versions of apps. Sometimes, a developer, for whatever reason, may want to give a free copy of his or her paid software to a certain person (such as friends or family) for free. Currently, there is no mechanism in place for the developer to do this. This could be accomplished via a one-time promo code which the developer gives the user and the user inputs at time of buying the app.
To help with the first issue, besides a gift card (in amounts of real money) that people can buy, Microsoft could also look into perhaps using their system of Microsoft points to pay for apps. On the Xbox marketplace or Zune marketplace, you need to use points to pay. Wouldn't it be great if a user had some extra points and he or she could buy your app with it? Using Microsoft's own points conversion to convert the user's points into real money for the developer will have to happen, but I don't think this is a big deal. On a side note, Microsoft should unify their method of payment across the windows phone marketplace, the windows 8 marketplace, the Xbox marketplace and the Zune marketplace by either having all marketplace payments as either "all points" or "all (real) money". I hope that when Windows 8 comes out, Microsoft will have looked at all the problems had with Windows Phone and come up with adequate solutions for them.
Do you think these solutions for alternate payment I have proposed have any merit? If so (or if not), or if you have any thoughts or comments of your own about this,
feel free to share them via the comment box below.You can also find me
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Feel free to try out my apps for Windows
Phone: Mobile Media Manager, a media player app I made which has some
features
which (I feel) are missing from the system Zune player, and BSA Eagle
Tracker,
an app that boy scouts can use to track their progress to Eagle Scout
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BSA Eagle Tracker download: http://bit.ly/Mm1Upo
Mobile
Media Manager (paid version) download: http://bit.ly/y3rf6V
Mobile Media Manager (free version)
download: http://bit.ly/xGCsWE
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